Introduction Letter for a New Business

Writing an introduction letter for a new business is not as hard as it may sound. However, there are several important points to keep in mind when writing it. Here, in this article you will get to know about how to write one, and what to include.
Ok! A very less known fact about me is that I am an entrepreneur. At my age, it often gets a bit difficult to get people to trust my business. However, with a little help from my parents and friends, I managed to put things together. So, the first step after all the foundation work, was introducing the business to people. This in itself is very important. If you don’t introduce your business to your direct clientele (whoever they are), then chances of you getting business will be significantly delayed.

An introduction letter for a new business is a way to reach out to your target audience, to let them know about you. So, how do you go about writing these introduction letters for business? Before I start with the explanation about these letters, we can take a look at a sample.

Writing Introduction Letters for a Business

Like any basic business letter, a standard method of letter-writing rules needs to be followed too. A business introduction letter has to be accompanied by a company brochure. In such a case, the sample above can qualify as an example. However, if you do not wish to give a brochure along with the letter, you will need to include more details in the letter. The details that need to be furnished will be along the following lines.

Full names of entities involved in the business.
Basic business details.
Prior experience or expertise of entities involved.
Services or products provided in detail.
Price modules (if fixed).

All these details need to be given to the recipient, either with the help of a brochure, or through the introduction letters for the business directly. You can also go through a few professional letter format examples for help.

If you want to introduce a new product, then you would have to word it in a different manner. For such a letter, always mention the product in the first line, making it superior to the rest of the content. You can explain the quality, the suitability and above all, the price comparison. You can elaborate with examples, to put your point forward. Conclude your letter by providing your contact information and ordering details.

When writing an introduction letter for your new business, one needs to make sure that the post of the sender is mentioned in the signature. It is imperative that the letter be sent on the company letter head. This not only gives authenticity to the letter, but provides the recipient with all the contact information of the organization in one go. Another thing to ensure when writing an introduction letter for your new business, is to give as much information as possible, without making the content too complex. Use simple and short sentences. Do not make the paragraphs too long. Even if you include 5 or 6 paragraphs in the letter, as long as a new concept is introduced in a new paragraph, stick to smaller paragraphs.